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Guy Laurence
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea brings fans closer to the club with DreamSetGo
October 29, 2021
BREAKING
Partners
Time to read: 2 min
Chelsea and Parimatch ‘strive for greatness’ with new partnership
August 9, 2021
BREAKING
Partners
Time to read: 2 min
Chelsea FC delivers Zapp sponsorship collaboration
July 20, 2021
Chelsea on the move in Trivago tie-up
BREAKING
Partners
Time to read: 2 min
Chelsea on the move in Trivago tie-up
May 20, 2021
BREAKING
Sponsorship
Time to read: 2 min
Chelsea FC Women signs first shorts sponsorship agreement
February 10, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea dedicates resources to growing Chinese fanbase in new deal
November 10, 2020
BREAKING
Sponsorship
Time to read: 2 min
Chelsea and Cadbury look to boost small businesses with new partnership 
August 5, 2020
BREAKING
UK
Time to read: 3 min
Three confirms Chelsea partnership to kick-off in July
June 26, 2020
BREAKING
Sponsorship
Time to read: 3 min
Chelsea becomes 5G-enabled in new shirt sponsorship with Three
January 27, 2020
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Partnership Playbook: MLB boom, Madden ads and Kalshi
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Rafael Nadal joins Real Madrid board: but why, and why now?
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Emanuel Medeiros: Why FIFA needs independent scrutiny
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Polymarket profits trigger Ballon d’Or insider trading investigation
Features
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026